BEYOND THE GIANT
PERSONAL INSIGHT INTO THE LIFE OF J. R. D. TATA


The author, Mr. D. R. Pendse, is a highly reputed economist with impeccable qualifications and wide experience in academe, government and industry. For twenty years he was the full-time chief economist to India’s Tata group headed by Mr. J. R. D. Tata, and had continuous and intimate interaction with this legendary industry giant. J.R.D. considered the author to be easily the most readable economist in the country.

The book is not just another biography. It has a story that needs to be told and which the author alone could have told. For years and years to come, this is destined to remain as the most penetrating book tracing the J.R.D. - Beyond the Giant; his qualities, his lot and his legacy.

The book also explores the macro-economic impact of JRD’s leadership yesterday on the conspicuous growth of Tatas today.

The book is addressed to the informed common man; written in an engaging style and in a story telling format. It is outspoken and brings to surface some little-known events of political and corporate intrigue.

The book is further enriched on many counts:

• A Special Foreword by the late Lord Ralph Harris, Chairman of the Board of Trustees of the Institute of Economic Affairs, London.

• Numerous totally exclusive full colour photos of J.R.D., barely a year before his death, and original JRD letters in his own handwriting.

• Its earlier Marathi version, after four sold-out editions within a couple of years and a heap of laudatory letters, was a remarkable success.

This brand new book, already in second edition, is published by the prestigious National Book Trust of India, New Delhi. ISBN 978-81-237-5333-1

Some copies of an exclusive deluxe edition are also available from the author.

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GIANTS BY ANY MEASURE

SUMANT MOOLGAOKAR & J.R.D.


A must-read for Indian & foreign managers, businessmen, and all interested in Indian industry

This lucid book, written in a story telling format, highlights HOW…

- ...JRD Tata spotted Sumant Moolgaokar [‘SM’ to his people], and induced him to take over a sick TELCO [now Tata Motors] and saw SM turn it around into a model to emulate for all engineering industries;
- ...SM, though the least publicised among India’s industry giants, was, all at once, an entrepreneur par excellence, a ruthless lion, yet soft and caring;
- ..SM went about leading his industry, with his vision and his concern for excellence and environment;
- ..SM’s views on economic policy were often path breaking; and he was truly the father of the idea of privatisation of roads and infrastructure in India.
- ..SM asked the author to write at the level of a 8th standard boy, so that he could be understood by a majority of politicians;
- ...JRD & SM greatly valued their mutual friendship, JRD not shirking from tendering a written apology to SM to leave tensions behind;
- .. the father in Naval Tata was utterly delighted when SM graciously and effectively cleared son Ratan Tata’s ascent to the Tata throne;
- ..Ratan Tata was awed by the personality and performance of SM;
- .. wife Leelatai, of blood bank fame, touchingly narrated to the author some intimate glimpses of their married life,
- ..and much much more!

Numerous revealing, personal and intimate letters, received and treasured by SM, from great men like J.R.D., Naval Tata, Nani Palkhivala and Ratan Tata are, for the first time, fully reproduced in original handwriting.

102 pages and several colour plates and pictures.
[Rs.120 , post paid in India]; Rs. 100 [if collected from Mumbai office].
Rs.240 or U.S. $6 post paid world-wide.

Enquiries and copies from the author.

Publishers: Parchure Prakashan Mandir, Mumbai 400004

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Other books by D R Pendse






J.R.D: Mee Pahilele (Marathi)
Publishers: Rajhans Prakashan, Pune. 5th edition Rs.200/- 198 plus several colour plates and pictures













Why is Indian Industry Stagnating?
Publishers: Industrial Foundation, Mumbai 400001












Privatisation : Myths & Realities
A publication of the Project for Economic Education, Mumbai 400001












Black Money & Budgets

Publishers: Allied Publishers Pvt Ltd. Rs. 110 /-







 

 
 
            Copyright D R Pendse 2009.